Activision Blizzard: Worth $ 72 billion thanks to microtransactions

The Wall Street Journal announced that Activision Blizzard is currently valued at $ 72 billion. This is due, among other things, to the corona pandemic, in which people simply play more and the microtransactions.

Activision Blizzard’s share price has been skyrocketing since December 2020, according to the Wall Street Journal. The current price per share is $ 95, bringing the company’s total value to $ 72 billion.

Activision Blizzard celebrates success
The corona pandemic is named as one of the factors for the increasing value of the company. Since many people are more at home due to lockdowns, they also need appropriate entertainment there. They then increasingly turn to computer games. This often includes online games such as World of Warcraft or Call of Duty: Warzone, because these games also enable social contact. And this is currently missing in the Corona crisis, which is why people get it through video games.

Microtransactions were also a big part of the value of Activision Blizzard. In its most recent financial quarter, the company made $ 1.2 billion from pure microtransactions, which was more than half of total revenue. The players spent the most money in Call of Duty: Warzone and Modern Warfare. New figures for the fiscal year will be announced on February 4th. The sales from Call of Duty Black Ops: Cold War flow into this.

So there are also winners during the corona pandemic and we will have to come to terms with the fact that in the future microtransactions will play an increasingly important role in games when you see how high sales are in this area.

Source: Wall Street Journal


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